Brolenius Distribution
Sales that moves
About Us
Brolenius Distribution was founded in March 2021 by Sebastian Trapl and Johan Brolenius.
Even though Johan is no longer involved in operations, his name remains an integral part of our identity.
We are a dynamic distribution company for high-quality sporting goods – fast, flexible and always close to the market.
With direct communication, short decision-making processes and a strong network, we bring brands to where they are seen, sold and valued.
Our approach is holistic: In addition to traditional sales, we also focus on professional PR work and tailor-made marketing to position brands sustainably on the market.
PR – targeted brand presence
We actively manage your public perception. Whether through trade media, events, or traditional press relations – we ensure that your brand is visible and professionally represented.
Our PR services include:
Placement in specialist and industry media
Organization of test positions, interviews and features
Communication with sports retailers, journalists and opinion leaders
Representation at trade fairs, specialist events and industry events
Marketing – online & offline
We develop well-thought-out marketing measures that fit the brand, target group and sales strategy – both digital and analog.
This includes:
Social media management & content creation
Performance campaigns (e.g. ads, influencer collaborations)
Design of POS materials and advertising materials
Monobrand online shops in defined target markets
Local activations & co-branding campaigns in retail
Our customers benefit from:
fast and direct reaction channels
lean, practical processes
a strong network in sports and specialist retail
effective go-to-market strategies
professional PR work & targeted marketing
and our enthusiasm for everything that connects brand and movement
Whether you are a start-up or an established brand – we get your products moving.
Meet the Team
CEO
Trapl Sebastian
As a young and dedicated CEO, he puts a lot of heart and soul, energy, and entrepreneurial ambition into his company. With his lively demeanor and strong focus on personal relationships, he has built a valuable network in a short time – and is passionately driving the company's development.
Co-CEO
Trapl Klaus
Klaus has been successfully working in sales for many years and brings valuable experience to the company.
In June 2025, he decided to join the company actively, along with his son Sebastian. With his calm, solution-oriented approach, he masters even complex situations and impresses with his excellent network and extensive industry knowledge.
Services
We support sports brands with targeted B2B sales, handle complete general sales, and implement individual product solutions – professionally, flexibly, and networked.
B2B sales & brand placement
We bring your brand where it will be seen.
Thanks to our strong dealer network, we place your products in targeted retail and specialist stores. Our focus is on active market launch, sustainable sales management, and the continuous presence of your brand in our sales territories.
General Sales & Brand Management
We take over – digitally and stationary.
As a general distributor, we manage both B2B and B2C channels. These include monobrand online shops, social media, digital marketing, and brand communications. We take a holistic approach to your brand and increase visibility and sales in regions where there was previously little presence.
Product Development & Sourcing
Your product, our experience.
Whether custom sporting goods, private labels, or exclusive editions – we develop and produce your desired product under your brand. Through our international sourcing network and market expertise, we implement tailor-made solutions, reliably and with a focus on quality.
Brands
